Macy’s Story – Mindful Design

LiteZilla Partners with Macy’s to create the largest light wall in the company’s history

LiteZilla, LLC has recently installed their largest-ever interactive light board at Macy’s flagship store in Manhattan.  The 16-foot long x 7-foot tall LiteZilla was installed in connection with Macy’s purchase of startup Story, the LiteZilla was unveiled as part of Story’s first curated theme called Color.

Inspired by the popular children’s toy Lite-Brite, LiteZilla is a giant interactive art board and light display that welcomes all ages to come to play, create and have fun.  Using colorful acrylic rods, LitePins, visitors can create and illuminate their own pictures, patterns and designs.

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